The Strategic Meeting Management Program (SMMP) is the name of organization-wide management of meetings and events. It includes data analysis, strategy and implementation. The derived measures help companies to achieve significant savings while ensuring participant satisfaction
Whether conferences, trade fairs, meetings or workshops: organizers are well advised to take a breather between all the input.
What are the megatrends and why they are so important for the event industry? This article will reveal all you need to know.